I must admit that I’m not an avid viewer of Technorati’s Buzz TV. I’ve seen it a couple of times, and host Aaron Krane is perfect for the role - when you have only two minutes, you need to be that energetic - but I just don’t have the time to tune in each day (I know it’s only 2 minutes long!).
Anyway, maybe it’s part of Aaron’s plan to get me to talk about Buzz TV - in which case it’s worked - but Marketing Pilgrim is featured on today’s episode.
So like the pavlovian blogger I am, he sent me the embedded video and I came running to hit “publish”

We caught a brief glimpse of Technorati’s WTF, yesterday, when Rubel captured a screenshot before the service was pulled. Today, Technorati’s David Sifry makes the official announcement about the launch.
So what exactly is WTF?
When you see a top search with an orange flame next to it, it means at least one person from the community has written their view as to why that topic is hot - right now

Steve Rubel managed to capture a screenshot of a new site called WTF (Where’s the Fire), before it was taken down. It appears to be the work of Technorati, the well known and trusted blog search engine.
Boy, I’m excited to see this move by them. Digg has become a very closed community, and it’s virtually impossible to have your site featured, if the top users decide they just don’t like you