UK Internet Ad Spending Passes Newspapers (www.gstories.com)
While the average spent on online advertising in the U.S. hovers around 5% of total ad budgets, the U.K. is blazing a trail with 11.4%.
Online advertising grew by more than 41% in 2006, overtaking national newspaper ads (10.7% share) and about half the amount spent on TV ads (which actually dropped 4.7%).
It’s good news for online marketers…
“The internet is a hugely popular mass medium now, and advertisers are continuing to swi
