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A TV Ad for just $39? (www.gstories.com)

If you though the million dollar homepage was a great idea, you may like this one that utilizes video.
Jose Augusto is hoping to sell advertisers a single frame in a TV ad for just $39. From the press release…
“For $39, the price of one frame, everyone can have their 15 minutes of fame. Well, it’s not really 15 minutes, but only 1/25 of a second. But still, YOU can be on TV. Of course the risk no one will notice it when buying onl

Google TV Ads Trial (www.gstories.com)

Google announced Google TV Ads Trial last night and said that they have been working with EchoStar (owner of DISH Network) and Astound Cable for sometimes now to “deliver better ads to viewers and help advertisers, operators and programmers more efficiently buy, schedule, deliver and measure ads on television”.
Deliver more relevant ads to viewers and provide better reporting for advertisers
Advances in set-top-box technologies make

The Right Way to Do Video Ads (www.gstories.com)

We’ve long been told that to appeal to an online audience, traditional advertisers must change the way that they create their video ads. But studies say . . . no. A study by Millward Brown now indicates that the online video audience receives the same 30 second video ad spot quite similarly to offline viewers—nay, better than their offline counterparts.
eMarketer reports: Web spots increased the viewer attention rate by 53%, awarene

Newspapers Outperforming TV in Video Ads (www.gstories.com)

It’s true: newspapers are outperforming TV in video ads. In 2006, newspapers’ websites sold $81 million in local online streaming video advertisements. Local TV broadcasters’ websites sold only $32 million. Even taken with the other $48 million spent on online video advertising, it’s not much compared to the advertising industry total of $280 billion

GEarth in a British Airways ad scheme (www.gstories.com)

Those of you who live in the UK (maybe in the US too), might have noticed some cool ads on the TV featuring my favourite software Google Earth! British Airways used it to show-off their prices. Not only this, but they also released a Google Earth layer you can download here which shows you clouds in the shape of the price to certain locations at the location!
Ad 1:

Ad 2:

Ad 3:

(Christian | Via the TV and Google Earth Blog)

Firefox TV Ads Go Live (www.gstories.com)

It looks like Firefox plans to capitalize in its recent surge in popularity by airing fan-based television commercials, according to Read/WriteWeb.
The ads will initially appear only to viewers in the San Francisco and Boston area, but will likely expand to other areas over time. Each ad will focus on the theme that Firefox is “the safest, fastest and most enjoyable way to experience the Web,” and will be sponsored by users and fans of the browser - (each contributing upwards of $10 of their own cash to help pay for the ads).
So, who does Firefox hope to target with the TV ads?
…they’re going after prime time cable channels like Comedy Central, ESPN, TNT, History Channel, USA, and MTV

Why Online Video Will Not Topple TV (www.gstories.com)

The BBC conducted a survey of more than 2,000 people to learn more about their online video viewing habits. While the Reuters report suggests that nearly half of Brits are watching less traditional TV, the reality is a little different. Here’s what Reuters leads with…
The ICM poll of 2,070 people for the BBC found that some 43 percent of Britons who watch video from the Internet or on a mobile device at least once a week said they watched less traditional TV as a result.

Sounds like the beginning of the end for TV, doesn’t it? But wait…
Online video viewers are still a minority though, with just 9 percent saying they go online regularly to watch clips.

So, less than 4% of British TV viewers are watching less TV than they used to? That’s hardly a shocking number, in fact, I would have expected this number to be higher.
TV will always be around, at least until online videos figure out how to invade the living room