The New York Times has a lengthy article on the growth of online advertising in Great Britain, and how it’s outpacing the U.S. In fact, online advertising in Britain is growing by 40% and is expected to account for 14% of all advertising spend - more than twice the percentage in the United States.
While it may seem strange that Britain is able to go from lagging the U.S., to kicking its butt, it makes a lot of sense.
…British media are nearly all aimed nationwide in contrast to the United States newspaper and television markets, where local and regional markets are big players
A new Yahoo study, in conjunction with comScore Networks, has discovered that when combined, search and display advertising deliver profoundly better results than when used independently.
Online users who were exposed to both the search and display advertising campaigns increased their share of page views relative to competitive sites by 68 percent, and time spent by 66 percent
ClickZ has a good summary of two new studies - from Performics and Google Checkout - that show the web will be a big part of consumers holiday shopping this year.
58 percent of adults surveyed plan do conduct online research during this years’ holiday season
40 percent of employed U.S. adults say they’ll be doing at least some of their online holiday shopping from work this year
Pilgrim Partners: Text Link Brokers - Buy text links and increase your site’s traffic!
The BBC conducted a survey of more than 2,000 people to learn more about their online video viewing habits. While the Reuters report suggests that nearly half of Brits are watching less traditional TV, the reality is a little different. Here’s what Reuters leads with…
The ICM poll of 2,070 people for the BBC found that some 43 percent of Britons who watch video from the Internet or on a mobile device at least once a week said they watched less traditional TV as a result.
Sounds like the beginning of the end for TV, doesn’t it? But wait…
Online video viewers are still a minority though, with just 9 percent saying they go online regularly to watch clips.
So, less than 4% of British TV viewers are watching less TV than they used to? That’s hardly a shocking number, in fact, I would have expected this number to be higher.
TV will always be around, at least until online videos figure out how to invade the living room
Enquiro has released a new eye tracking report and it’s worth every penny of the $149 you’ll pay to get your hands on it.
If you caught Gord Hotchkiss’ presentation at PubCon, you’d already have a good idea of some of the search-candy inside the new report. In case you missed it, here’s some of the things you’ll discover:
The difference in the user experience between Google, Yahoo and MSN
Real relevancy vs
A joint study by the Pew Internet & American Life Project and Exploratorium reveals 87% of Americans online have used the internet to find information on a scientific topic or concept, reports ClickZ.
Search is the most-used aggregation method for finding science-related information. Pew Internet asked about research in three topics: stem cell research, global warming, and the origin of life
comScore has released search engine market share data for October, and both Google and Yahoo gained market share - up 0.3% and 0.1% respectively.
Unfortunately for Microsoft and AOL, they were the ones who coughed-up some points, dropping 0.2% each. Meanwhile, Ask.com hit a wall, remaining steady with a 5.8% share.
So here’s how it looks:
Google 45.4%
Yahoo 28.2%
Microsoft 11.7%
Ask 5.8%
AOL 5.4%
Americans performed 6.8 billion searches in October, up 3% from September and 33% from a year ago.
A couple of weeks ago, we reported how 80% of video viewers find video ads to be annoying. PodZinger, a video ad network, obviously has a lot to lose based on that report, so they commissioned their own.
According to ClickZ, PodZinger’s research revealed viewers will tolerate 10- to 15-second ads, as long as they are not bombarded with ads and the content is targeted.
Of course, that’s like Philip Morris telling us their study reveals most young smokers enjoy cigarettes
