I’m normally a fan of Elinor Mills stuff on CNET, but her story about the manipulation of Digg is just wrong, wrong and wrong.
The article basically discusses how marketers are using Digg to promote their company. This social media marketing is no different to search engine marketing, and those that try to get stories on the front page of Digg still need to provide quality content, or the community will bury it.
It’s not a scam or spam, yet Elinor refers to the practice in the same way SEO used to be discussed, a few years back