Yahoo has just opened a whole new bag of Social Media Marketing fun for us Internet marketers. On the 360 blog they announced the ability to star Yahoo Answers questions.
Starring questions lets the Answers community surface the best questions on the site. When a question is starred, it is automatically nominated to appear in the new “Popular” list on the front page of Answers (check it out!).
Answers’ Popular list is similar to Flickr’s “Interestingness” and the del.icio.us “Hotlist.” Sharing popular content has made these community experiences much better, and we believe our community will benefit from sharing interests with each other.
So we now can create Yahoo Answers marketing campaigns with unique and interesting questions about related topics to our websites and have the question answered using the site we want to promote as the source
Mashable has “tagged” me to share my predictions for 2007. Here’s some brief thoughts…
Digg will get acquired or die (maybe even both). I think Digg is very close to jumping the shark and is close to its maximum level of exposure. It will either realize this and sell or wait too long and decline
Social media strategist Jeremiah Owyang is hearing more and more companies allocating budgets for social media marketing (SMM) in 2007.
Many companies are contributing a few thousands to tens of thousands per month on developing programs that are designed to reach out and join the online communities. I don’t know in all cases where this budget is coming from, but I do know that old world print advertising dollars are shifting to ‘new’ media, and Social Media is part of this.
There’s
I’m normally a fan of Elinor Mills stuff on CNET, but her story about the manipulation of Digg is just wrong, wrong and wrong.
The article basically discusses how marketers are using Digg to promote their company. This social media marketing is no different to search engine marketing, and those that try to get stories on the front page of Digg still need to provide quality content, or the community will bury it.
It’s not a scam or spam, yet Elinor refers to the practice in the same way SEO used to be discussed, a few years back
