You are viewing archived posts. You might also want to read current content.
Newest Stories

First Batch of SEM Scholarship Entries Posted (www.gstories.com)

The deadline for submitting your SEM Scholarship Contest entry was on Friday. It appears a lot of you were holding out on me, with a flood of entries arriving in my inbox late Friday afternoon.
The plan is to upload the entries, in no particular order, over the next four days. Once the entry is uploaded, the clock starts, and they have 4 weeks to generate attention and qualify as one of five finalists.
Here are today’s entries: The fi

Increase Conversion Rates with the Google Website Optimizer? (www.gstories.com)

By Jeff Horsager.
Testing is critical to the success of any marketing campaign. Testing provides actionable data that translates into increased ROI. It is results oriented and provides insights that allow you to improve any marketing campaign in ways that are measurable. Split Testing and Multivariate Testing Basic testing of ad campaign elements (such as ad copy) is often done through what is known as split or a/b testing. Split testing is

The 7 Deadly Sins that Hurt You as an SEO or SEM (www.gstories.com)

1.) Don’t underestimate the intelligence of your viewers.
It is not an uncommon mistake for many marketers, both on and offline, to inaccurately assess the intelligence of their target audience.  While it seems that bad estimations run in both directions,  it is a grave error to assume you know more about your visitors than you actually do — more than anything, you must not assume your visitors are stupid.  Its easy to

Have Your Top Competitors Do Some Of Your SEO For You (www.gstories.com)

By CK Chung (aka Kid Disco).
What if I was to tell you that you could cut the amount of time spent on a certain element of SEO by half and, at the same time, double your production for it. Is that something you might be interested in?
If so… read on, grasshopper. SEOs will generally kick-off an optimization campaign by examining analytics, performing keyword research, checking on-page elements, analyzing links, and so on and so forth. How

Tomorrow is the Last Chance for SEM Scholarship Entries (www.gstories.com)

If you’ve not yet submitted your entry for our second SEM Scholarship Contest, you’d better get a move on. We’ve had some submissions, but no where near as many as the last contest, so your odds of being one of the five finalists are very favorable!
Remember you have until 9pm ET April 6th (tomorrow) to submit your entry and secure your chance to win the $10,000 prize package!
Your article can be as few as 400 words, s

SEM Scholarship Contest Reminder (www.gstories.com)

How’s your entry to our SEM Scholarship contest coming along?
This Friday is the deadline for entries, so if you’ve not yet put pen to paper (or fingers to keyboard), here are some things to consider.
  A strong title is key! If you take a look at those that did well last year, you’ll see that strong titles played an important part in their popularity.
Social media is a subject that is hot in search marketing right now. T

New Prize Added to SEM Scholarship Contest (www.gstories.com)

We’re already starting to see entries come in for the second SEM Scholarship Contest, which is awesome considering the deadline is not until April 6th.
The prize package is already worth more than $10,000, but it’s about to get another considerable addition.
The grand prize winner will now receive a full pass to the fall session of SEO Class! The two-day seminar is restricted to just 50 participants and provides hands-on, one on one a

Second Search Engine Marketing Scholarship Contest Launches (www.gstories.com)

It’s back!
After the phenomenal success of last year’s contest, the Marketing Pilgrim SEM Scholarship Contest is back and this time it’s bigger, better and badder than before!
Not only will the winner of the contest have a chance to kick-start their reputation as one of the world’s leading search marketers, but they’ll win a prize package worth over $10,000!!!
Yep, we have a fantastic prize list this year. Not only d