How sad, on Maundy Thursday, too—all manner of failures: Second Life marketing = failure: GigaOM outlines 3 Reasons Why Marketing in Second Life Doesn’t Work. Oh, good. Now that he’s taken care of that fad, I can go back to bashing covering mobile marketing. Johnson & Johnson’s Ortho Evra: The patch itself has been quite effective at preventing pregnancy, but the company is embroiled with lawsuits over the accompanying

Ok, so unlike the Google/Vodafone announcement, news that Yahoo has signed some big name companies to deploy mobile ads to 18 countries, is significant.
Yahoo said it has signed up major advertisers including Hilton’s Embassy Suites, Infiniti, Intel Corp., Nissan, Pepsi & Co, Procter & Gamble Asia-Pacific and Singapore Airlines will be initial advertisers on Yahoo’s mobile advertising system.

While Google’s making deals to add maps to cell phones, Yahoo’s actually signing deals that will bring an immediate increase to the bottom line