If you’ve logged in to your account today, you’ve probably noticed the new ‘Recent messages’ section in your AdSense account. We’re happy to let you know that this is your personal inbox where we’ll send you customized optimization tips. More specifically, our system will automatically analyze your account and ad settings. Based on these findings, you’ll receive a notification each month in your AdSense account if there are changes you can make t

In our previous Optimization Tips posts, Stephanie L. offered advice on how to assess your industry and audience as well as your website and goals before beginning any optimization. We hope that these tips helped you get into an optimization mindset. Today, Stephanie provides us more tips on how to apply the information you collected through assessment to optimize the structure of your AdWords account.Deciding between campaigns and ad groupsOne o

Two weeks ago, Stephanie L. from the Optimization team outlined the four topics of optimization that she would cover in our “AdWords Optimization Tips” series: Assessment, Structure, Keywords, and Ad Text. In the first half of Assessment, she encouraged advertisers to assess their industry and audience before beginning an optimization. Today, she will discuss the second half of Assessment — different ways you can evaluate your website and iden

It’s hard to believe the month is already over. It seems like just yesterday when Mike Gutner first announced that August was Optimization Month. Since then, members of the AdSense optimization team and Googlers representing other products have shared their findings and best practices for how to optimize your AdSense earnings. We hope you’ve come through the month with an arsenal of insightful tips and tricks for optimizing not only your AdSense

If you’ve taken the time to make changes to your site over the past month, it’s important to monitor their effects. Here are my top three tips to ensure you make the most of measuring your results and gain a deeper understanding of what’s happening with AdSense on your site.1. Get accustomed to custom channels.The single most effective way I’ve found for publishers to measure their results is by using custom channels. Custom channels are the idea

The “back to school” buzz is in the air, and just as it was key to organize your papers in middle school using your trusty Trapper Keeper, it’s important to manage your ads using your AdSense data. Doing so lets you to see the effectiveness of the different implementations you’ve tested out this month and make decisions about next steps. So let’s flash back to the good old days and apply what we learned in middle school.Vocabulary: Unde

So you’ve optimized your pages and implemented our best practices. Now what? It’s time to take a look at your results and decide where to go from here. To close out Optimization Month, this week we’ll share tips on how to monitor the performance of your account, how to evaluate your results — and how to figure out what to do next. Now that you’ve implemented some of our optimization tips and best practices, hopefully your revenue is on t

I hope this week you’ve discovered a new feature or learned how to improve your use in a way that will benefit your site and your earnings. Today I’m going to share my top 3 tips for getting the most out of AdSense.As a bonus, my advice will also help you climb the social ladder at your school or workplace. Prepare to grow your revenue…and your popularity.1. Be friendly with everyone – If you want to be more popular in school, you can’t o

For today’s optimization tip, I’d like to focus on a site targeting feature: Onsite Advertiser Sign-up. This enables advertisers to quickly and easily target cost-per-impression (CPM) ads specifically to your site, from your site.As a publisher, you’ll be automatically opted in to Onsite Advertiser Sign-up. You can also customize the landing page advertisers will see when they click on the ‘Advertise on this site’ link within your ad units

If you haven’t tried our AdSense for Search feature yet, now might just be the perfect time to put it to use — we’re pleased to announce that you can now display AdSense for search results within your own site. This way, you have the freedom to offer users web search while still maintaining the look and feel of your site. For example, you can keep elements like the header, footer, and site navigation panel the same for the search results page yo

Back in May, we launched our new and improved referral buttons. Now these new buttons are available for additional products and languages. You can choose from several different colors and options, and the buttons are in a sleeker, web-friendly GIF format — all the better to blend in with your site. Publishers have found that it’s most beneficial to place referrals where they’re relevant. Do you run a photo blog? Try using a Picasa referral but

At this point, you probably know your ads like the back of your hand. You’ve removed the borders, relocated them above the fold, and are awaiting results. In the meantime, you might be asking: “What else can I do to optimize?” I’m glad you asked. AdSense isn’t just ads; within your account, there are a number of features that you might never have noticed. This week we’ll be focusing on some of these less-visible gems that can also contribute to

(Photo: Cody Ho assuming photo responsibilities for Phoebe Ho)I can understand throwing away a penny here and there, but it would be pretty ridiculous to toss out hundreds of dollars every day. This is how I feel about optimization. There are many simple ways to increase revenue, but publishers often overlook how easy it is to make changes. Take the case of one publisher, who tried changing his 468×60 banner to a 300×250 rectangle and saw his re

You already know that AdSense works by crawling your web pages for content, then delivering ads based on that content. This means that if your content is limited, our crawler may have difficulty identifying the information on the page. As a result, you may see ads that are not directly relevant to your page, or public service ads.Here’s a fix: Ensure that your pages are full of compelling content. The more targeted, full-text information you prov

If you’ve been trying out some of our Optimization Month tips on your site and wondering whether you’re on the right track, you’re not alone. Based on your feedback, we’re excited to let you know that we’ve added a new category to the AdSense Help Forum — Optimization! Now you can share your optimization results, ideas, and questions with other publishers in the AdSense community who are going through the same process.There’s no better way to le

Scene 1: You walk into an elegant formal dining room done up in silk ivory at every turn. Guests attired in tuxedos and evening gowns mill about in the dim, romantic lighting. As you gaze around the room, your eyes are immediately drawn to a guest wearing a bright orange tuxedo and magenta top hat.Scene 2: You stroll down the trendiest street in a cosmopolitan city, surrounded by flashy billboards and vibrant window displays. Gleaming Italian spo

On the AdSense team we’re always talking about “hot” (good) and “cold” (bad) ad placement. I love this approach and I find myself analyzing my everyday life in the same way.Just the other day, I had some friends over for dinner and placed the appetizer in a very “cold” place, in particular, a coffee table that my puppy Tori could reach. Needless to say, she wasted no time teaching me a lesson by eating the salmon in one gigantic bite. She was sat

You build a site to attract visitors, but the more visitors you get, the more expensive it becomes to maintain the site. So, like many other publishers, you turn to online advertisements for revenue. But if your visitors don’t find the ads useful (or worse, find them obtrusive), you could potentially end up losing both users and your revenue stream.So for this week’s post on placement optimization, we’ll focus on the behavior, and the reactio

What if I told you that by making some simple changes to your ads, you could increase your revenue tenfold? And what if I said that by making some small adjustments to where you place the ads, to your colour schemes, and to the type of ads you use, you could even increase your revenue by a factor of 100?Before you say anything, imagine you’re a website owner in the mid-1990s. You own a large web property, and you’ve decided to increase your reven

Sharon Maguire expected that matching her Google ads to her site, dogbreedinfo.com, would give it a cleaner look and feel that her visitors would appreciate. What she didn’t expect was the large revenue increase spurred by her changes — AdSense revenue nearly doubled, to $650 per day.When generating her ad code, Maguire chose a white background and white borders to blend her ads more effectively into her site’s overall color scheme. “Originally

Blogging is near and dear to our hearts here at Inside AdSense. We know you want to get the most out of those posts – but how do you do it? 1. Choose the right ad formats Because the typical blog layout uses a narrow section for posts, the medium rectangle fits nicely at the end of each post. The medium rectangle also supports image ads, increasing the competition and revenue potential for that ad space. For shorter posts, a banner may be

1. Format is important for multiple ad unitsPlacing a skyscraper above the fold on the left side of your forum seems to produce slightly better performance than other positioning. However, when using multiple ad units throughout the page our horizontal bias still favors the leaderboard. See the Forum Heat Map below for more details.2. Display your ad units where repeat users will notice themA leaderboard at the very top fits nicely next to the l