Merrell Ligons has come up with a new idea for targeting ads on a web site. As you know, it often takes repeat exposure to get a consumer to notice an ad and recall the company. Merrell suggests that, instead of exposing a site visitor to multiple ads, why not show them just one ad for their entire user session?
What if an advertiser was able to sponsor user sessions instead of buying impressions? For the less technical folks, what if we could guarantee an advertiser that as long as someone