The Washington Post says that Google is set to further expand its print ad program soon, after a rocky start in March and one expansion in November. Google’s director of print ads, Tom Phillips, is naturally quite optimistic about the future of the program. Newspaper execs are less enthused, as the Post says it remains unclear how much the program will truly benefit newspapers
The NYT takes a look at Google efforts to take market share away from eBay’s PayPal. The two are in a battle for the right to process credit card payments of companies looking for an alternative to merchant accounts.
What’s interesting is that PayPal doesn’t appear to be concerned with Google’s onslaught
The New York Times has a lengthy article on the growth of online advertising in Great Britain, and how it’s outpacing the U.S. In fact, online advertising in Britain is growing by 40% and is expected to account for 14% of all advertising spend - more than twice the percentage in the United States.
While it may seem strange that Britain is able to go from lagging the U.S., to kicking its butt, it makes a lot of sense.
…British media are nearly all aimed nationwide in contrast to the United States newspaper and television markets, where local and regional markets are big players