There’s a reason for search marketers to smile today - Google has added backlink details to Webmaster Central.
Now, before everyone runs off and pops the top off a bottle of champagne, Matt Cutts would like you to know about a certain caveat to the new tool.
Do not assume just because you see a backlink that it’s carrying weight

Matt Cutts is a great guy, which is what makes him so valuable to Google. Until he came along, search marketers had to rely on pure guesswork and speculation. While we still have to use guesswork and speculation, Matt does a great job of filling-in the blanks.
Take this recent post, for example, where Matt explains how Google detected spam on a page, removed it from the index, and tried to contact the site owners to let them know.
I love the transparency from Google, but it’s a shame that it’s not consistent

Over at the 10e20 blog, Chris has taken all of the available information on Matt Cutts and compiled 20 real facts about him.
Marketing Pilgrim is located in Wolfpack country, so we’ll defer judgement on the fact that Matt went to UNC.
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Matt talks about the parties at Pubcon and his favorite session. [Continue Reading >>]

Whether it’s white hat, black hat, paid links or just straight up spam, Matt Cutts is the man with the answers when it comes to search engine optimization and marketing. WebProNews caught up with Matt at last week’s PubCon in Las Vegas, and he had some interesting things to say about the future of SEO/SEM and Google’s move toward becoming a comprehensive social media portal and also offered further insight on his specific objectives when attending events such as PubCon.