In honor of Valentine’s day: e-mail marketing is part of a love triangle. Perhaps that might more accurately be described as a love-hate triangle.
Marketers remain hopelessly devoted to the medium. E-mail marketing was chosen as the #1 most important advertising media in 2007 according to an informal survey of 1500 marketing professionals conducted by Datran Media
eMarketer Daily looked into its crystal ball once again Monday to produce another collection of contradictory studies and quotations. This time, we get to debate whether eCommerce will plateau soon or continue to grow the way it has (article free & live for a limited time).
The problem with exponential or even linear growth is that as you get bigger and bigger, it becomes more and more difficult to sustain the same rate of growth—but not necessarily the same amount of growth