Walla.co.il, Israel’s biggest Internet Portal and search engine till 2005 sent a notice to all its advertisers, announcing a shift from PPI (pay per Inclusion at a fixed price) to Pay Per Click. The change will be implemented starting January …

Media research firm Zenithoptimedia reports that 8 countries will dedicate more than 10% of their budgets to online marketing by 2008. Two countries will already cross that barrier this year - the UK adn Sweden - interestingly not the …

Israel court of law, in a new verdict allows an Israeli clothes company to use its competitor name for AdWords searches conducted via google.co.il.
This is the first Israeli case in which the judge rules in favour of the sued …

Google Israel team (CEO and seniors) meet leading Israeli SEM companies

Microsoft CEO Steve Ballmer said, “Microsoft Israel’s R&D centers will play an important role in our global R&D strategy. Moshe Lichtman’s (the new R&D center manager and former IPTV devision vice president in Microsoft) vision and vast experience of product development and management makes him the ideal candidate for the task of driving forward our R&D efforts in Israel and furthering our cooperation with Israel’s high-tech industry and venture capital sector.”

Israel biggest web players and the popularity of search

The Jerusalem Post brings us the news that Israelis are well connected to the internet with 73% of homes having a computer and 58% an internet connection.

The survey was carried out by the Tel Aviv University’s Netvision Institute for Internet …