When most people think of the Google brand, they get a warm fuzzy feeling. Indeed, Google is one of the top influential brands in the world, but not everyone feels butterflies in their tummy, when they think of Google.
In fact, when it comes to offline advertising channels, Google is finding that it’s brand is more of a hindrance, than help, when it comes to negotiating deals with radio, TV and newspaper markets. As the NYT highlights, many

The Washington Post says that Google is set to further expand its print ad program soon, after a rocky start in March and one expansion in November. Google’s director of print ads, Tom Phillips, is naturally quite optimistic about the future of the program. Newspaper execs are less enthused, as the Post says it remains unclear how much the program will truly benefit newspapers