Want to know the best way to push any website to the #1 popularity spot for its industry? It’s quite simple, you leverage the traffic from one of Google’s existing properties.
Need proof?
Google’s Blog Search has taken over the #1 spot from Technorati, thanks to a link placed on the homepage of Google News

Andy Boyd has spotted Google Blog Search results slipping into the normal search engine results.
After a couple of searches tonight I found that after the top 10 they were listing recent posts from Blog Search, which I think is new.

Here’s the screenshot.