When most people think of the Google brand, they get a warm fuzzy feeling. Indeed, Google is one of the top influential brands in the world, but not everyone feels butterflies in their tummy, when they think of Google.
In fact, when it comes to offline advertising channels, Google is finding that it’s brand is more of a hindrance, than help, when it comes to negotiating deals with radio, TV and newspaper markets. As the NYT highlights, many

About twenty advertisers are taking part in a new beta test of Google Audio Ads, ClickZ writes.
The advertisers are uploading 30-second radio ads, in MP3 format, which will air on around 700 radio stations.
 
Google Audio Ads are sold on a CPM basis through the AdWords platform, and advertisers can target on factors like geographical market and time of day

The Google AdWords blog announced yesterday that they have begun inviting advertisers to test out Google Audio Ads. There is a US based test going on, since the “integration is now complete.” If you want to be part of this test, you can apply over here. After you get accepted, make sure to read the Guidelines for Audio Ads, describing you can use MP3 or WAV files, both 30 seconds long, no long periods of silence and only containing one ad (no sharing)

The Google AdWords blog announced yesterday that they have begun inviting advertisers to test out Google Audio Ads. There is a US based test going on, since the “integration is now complete.” If you want to be part of this test, you can apply over here. After you get accepted, make sure to read the Guidelines for Audio Ads, describing you can use MP3 or WAV files, both 30 seconds long, no long periods of silence and only containing one ad (no sharing)

Donna Bogatin has screenshots from Google that show how it plans to serve Google Audio Ads.
Here’s one…

See them all.
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