Today Google announced a new partnership with EchoStar dish network to deliver relevant television advertisements to viewers.  Not only will Google attempt to distribute commercials that may be more interesting, they also plan to help advertisers measure their ad effectiveness — something that is typically difficult to do through this medium.
This recent announcement seems quite [...]

Do you own a website where users generate content? Well, the newly released Google AdSense API may be something for you to think about.  "Free" services that rely only on advertising dollars from programs like Google AdSense are all the rage these days, but is that the future?  I think we are seeing the beginning [...]

Business Week takes the time to catch-up with the Podcast industry and see what progress has been made to try and monetize the medium.
It seems like things have been very quiet over the past year or two. I recall all of the hype surrounding podcasts - I even attempted one myself - but podcasting didn’t quite turn out to be the next killer medium, that many expected.
Fast forward a couple of years, and podcasting is starting to find its place in the marketing mix, with many companies looking to help podcast producers earn revenue from their efforts.
One company that could easily ramp-up the amount spent on podcast advertising, is Google

The Wall Street Journal reports that Google could announce the acquisition of in game advertising company, Adscape Media, as early as next week.
Adscape Media, based in San Francisco, has created an advertising platform that enables advertisers to place static or dynamic ads in PC, console and cellular platforms.  They also provide "metrics and community building [...]

Hosted Business Pages are the newest addition to the AdWords arsenal — they give businesses without a webpage a reason to advertise with the service.  Currently it's only available to new businesses using the Starter Edition in the United States, but it they "look forward to expanding [this] service in the future."

In order for [...]

Google today released version 2.5 of their AdWords Editor as Barry Schwartz of Search Engine Roundtable tells us.  The software has lots of potential and could become the preferred way for businesses to manage their AdWords account.  For many companies, web-based solutions still haven't replaced windows based applications.

Some of the new features of the [...]