While the average spent on online advertising in the U.S. hovers around 5% of total ad budgets, the U.K. is blazing a trail with 11.4%.
Online advertising grew by more than 41% in 2006, overtaking national newspaper ads (10.7% share) and about half the amount spent on TV ads (which actually dropped 4.7%).
It’s good news for online marketers…
“The internet is a hugely popular mass medium now, and advertisers are continuing to swi

In the UK alone, more than 20 per cent of subscribers are expected to have access to mobile internet at broadband speeds by the end of 2007, which should prompt a dramatic increase in the use of search engines via mobile phones. The initiative will come as a surprise to Google and Yahoo!, which have lost no time in striking deals with mobile operators and handset makers. But the mobile industry believes it can retain a greater share of advertising revenues by developing its own service.

comScore Networks report on European spending during the 2006 holiday season, starting October 30. They found that

Germany spent 5.4 billion euros online
the UK spent 4.0 billion euros online
France spent 1.9 billion euros online.

This compares with the US’s online holiday spending of $24.6 billion, or 18.8 billion euros.
Okay, okay, I know you can do the math, and the US has 18.8 billion and the three European countries only have 11.3 billion euros—obviously the US is still ahead