When I mentioned eMarketer earlier, I said their story on social and mobile converging was just about social. So I went back to yesterday’s eMarketer to get a real story on mobile marketing.
Yesterday’s story was about a new report on mobile marketing best practices by Forrester Research. In addition to best practices, the study looks at mobile advertising penetration. Unsurprisingly, it’s low: “only 13% of interactive

I was really excited to read another article from eMarketer Daily (Andy already covered today’s Australia article) on social networks going mobile.
Mostly, though, it was about social networks. But it there was a little new information: According to a survey of over 1,400 social network members conducted by Compete, social networkers use an average of three sites, and many would visit even more.
In fact, 45% of those surveyed said they wo

According to eMarketer, new studies suggest that major Australian advertisers plan to allocate as much as 22% of their total marketing budgets to online advertising.
Strangely, eMarketer doesn’t actually show any charts to confirm this - so we’ll have to take their word for it - but they do demonstrate that search marketing is making a comeback, after dropping from its highest share in 2004. Here’s a puzzling snippet for you&#

We’ve been talking a lot about mobile marketing lately. If you’re not sick of the subject yet, eMarketer has some more data on mobile marketing opportunities (as always with eMarketer, free for a limited time only). Yes, I said data. I love . . . well, you know.
Highlights from their data (all emphasis added): 90% say that they are not at all interested in getting ads on their mobile phones, according to Harris Interactive. Right