Is there is a minimum number of impressions or clicks I need to get before I can start earning through AdSense?No, there’s no minimum number of impressions or clicks for generating earnings. You can start earning the very first time a user clicks on a cost-per-click (CPC) ad or views a cost-per-thousand-impressions (CPM) ad. Keep in mind, however, that you’ll need to earn $100 before your earnings will be paid out to you.If a CPM ad appears on my

We’ve received lots of questions asking for clarification about the relationships between ad type (text vs. image), bidding method (CPM vs. CPC) and targeting type (site vs. contextual). To clear up any confusion, we’ve separated several myths from the facts.Myth: All text-based ads are paid on cost-per-click (CPC) basis, and all image-based ads are paid on a cost-per-thousand impressions (CPM) basis.Fact: Both text and image ads can be paid on e

Now that site targeted and contextually targeted ads can be displayed separately in AdSense Advanced Reports, there seems to be some confusion about site targeted ads with lower eCPM. We’d like to explain why you should always feel assured that you’re getting the best paying ads for your pages.Site targeted ads compete in the same auction as contextually targeted ads. They will only appear on your site if they represent a higher eCPM than any com

eCPM is a bit of industry shorthand that seems here to stay. You’ve seen it listed in your AdSense reports; it means, “effective cost per thousand impressions.” So how is eCPM calculated, you ask?eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for your various ad units, so when experimenting, you can use eCPM to compare your results.But what if your site doesn’t receive

We’ve noticed a lot of talk recently about the phenomenon commonly referred to as ’smart pricing’. There are some misconceptions out there about this, so we wanted to provide a few facts about smart pricing and how to ensure you’re maximizing your revenue. 1. Many factors determine the price of an adMore than conversion rate goes into determining the price of an ad: the advertiser’s bid, the quality of the ad, the other ads competing for the spa

You can customize hamburgers, search results, and the ring of your cellphone whenever your mom gives you a call. But can you customize your AdSense reports? You bet. Even better, you can view the customized reports at any time with just one click. Here’s how:On your Advanced Reports page, create a report with a variable date range (e.g. “yesterday”, “today”, etc.). Choose any combination of channels or just aggregate data to view all channels, th

Different sites have different optimization needs - where some sites benefit from simple changes like switching to a wider ad format, others see more improvements after changing ad placement or color. Subtle changes can produce significant results. The key is to experiment, measure, and find what works best for your site. That’s where channels come in.Using your channels can help you see a more complete picture of how different types of ads are p