Last week, we reported DoubleClick was back up for sale and that Microsoft was the likely buyer. Now comes news that Google may be interested, which in turn could drive up the valuation to $2 billion.
Would Google really benefit from acquiring DoubleClick, or are they just trying to make Microsoft pay more for the company, than they originally planned?
Pilgrim Partners: 3FN Marketing - our AdSense alternative pays publishers up to 80% of each cl

Now that we’ve established that you can use the exact same commercial is more effective online than on TV, we should also point out how much more effective video is than static advertising, even online.
A DoubleClick (they’re for sale, folks!) study released this week that states that Internet users itneract more with video ad than they do image ads.
Here are the hard numbers: Online video ads experience click-through rates ranging f

It’s been just under two years since internet advertising powerhouse, DoubleClick, was bought for $1.1 billion. Now, according to the WSJ (sub), it’s once again looking for a new suitor.
The New York-based company is using investment bank Morgan Stanley to help sound out its options, these people said, including a possible stock-market listing. The company is majority-owned by San Francisco private-equity firm Hellman &