The Right Way to Do Video Ads (www.gstories.com)
We’ve long been told that to appeal to an online audience, traditional advertisers must change the way that they create their video ads. But studies say . . . no. A study by Millward Brown now indicates that the online video audience receives the same 30 second video ad spot quite similarly to offline viewersânay, better than their offline counterparts.
eMarketer reports: Web spots increased the viewer attention rate by 53%, awarene
