Australians Increasing Online Ad Spend to 22% of Total Budget (www.gstories.com)
According to eMarketer, new studies suggest that major Australian advertisers plan to allocate as much as 22% of their total marketing budgets to online advertising.
Strangely, eMarketer doesn’t actually show any charts to confirm this - so we’ll have to take their word for it - but they do demonstrate that search marketing is making a comeback, after dropping from its highest share in 2004. Here’s a puzzling snippet for you&#
