According to eMarketer, new studies suggest that major Australian advertisers plan to allocate as much as 22% of their total marketing budgets to online advertising.
Strangely, eMarketer doesn’t actually show any charts to confirm this - so we’ll have to take their word for it - but they do demonstrate that search marketing is making a comeback, after dropping from its highest share in 2004. Here’s a puzzling snippet for you&#

For those of you eager to see if you’re famous, the Maps Team in Australia has put the images which were taken on Australia Day live on Google Maps!Links to Views and Commentary:Google Map discoveries (SMH Mashup Blog)Aerial photos put the focus on Sydney (SMH)Google’s Australia Day Flyover now Live (Mibazaar)L’Australie vue de près sur Google Maps (Zorgloob)

Media research firm Zenithoptimedia reports that 8 countries will dedicate more than 10% of their budgets to online marketing by 2008. Two countries will already cross that barrier this year - the UK adn Sweden - interestingly not the …