As Danny noted, AOL is launching a new program for advertisers to buy Google AdWords directly from AOL. But AOL Search Marketplace, as the new program is known, goes beyond simply white-labeling Google sponsored listings. “We’re allowing advertisers to specifically customize their campaigns on AOL search,” said Dariusz Pacsuski, Vice President, Search Products, AOL Platforms. Pacsuski said that AOL has done significant research with advertisers

John Battelle is reporting AOL is finally launching a white label version of Google AdWords which will allow AOL advertisers to target only AOL members.
From the pending press release:
AOL® Search Marketplace uses a white-label version of Google AdWords®, providing advertisers the ability to buy search advertising that solely targets the AOL Search audience on the AOL® Client applications and AOL.com®. This service uses the same best-of-breed

As John Battelle notes, the embargo on AOL’s deal to white label Google’s AdWords system and sell ads direct on its own has been broken. It’s no surprise this was coming. A white label deal was announced back in December 2005 when AOL renewed with Google:
Click to continue reading…

We have some news and then a big ‘ole mess to bring to your attention.
First, the news. AOL has announced that it’s Advertising.com unit would manage advertising sold on the new online video site being built by NBC and News Corp.
Ok, now the mess. Google owns 5% of AOL, yet AOL is involved in what might be Google’s biggest video competitor.
Will Advertising.com now exclude the management of video campaigns outside of this new v

It’s official, we are definitely in the middle of a massive multi-industry war on the level of the RIAA/filesharing and other major technology wars of recent memory. Today, the war entered its third major stage, with many of the opposition joining forces to announce a YouTube competitor, coming this summer.
The chronology:
Pre-war ops: Various companies and startups enter the video sharing arena. YouTube (2/15/2005), Revver (11/2005), Br

I am so sick of the news on this blog being, on average, a week old. Its my fault. I let these tabs build and build and build, and I don’t have time to write because I’m too busy amassing tabs, and when I finally do write something, it’s a week old. Dammit! I am so not doing this anymore. I hate missing news, but it is beyond stupid to have late and irellevant news because you don’t want to miss anything.
And because

AOL launched its new FullView search interface in October, integrating Google search results with multimedia, local or other content from AOL and its partners. On Tuesday, AOL shuttered its AOL Search blog and opened up a new “Discover FullView” blog in its place. It’s decidedly conversational in tone, written by Mia, a young AOLer whose stated goals are to provide FullView updates, search tips, and persuade users to try AOL Search with FullView.

comScore has released their search engine market share numbers for December 2006, and it shows Google continuing to claim more searches as their competition struggles. For 12/06, Google reached 47.3%, a new all-time high, while Yahoo reversed three months of decline to gain .3% and claim 28.5% of the market

Over a year ago, Google paid a billion dollars for a chunk of AOL, and probably the most exciting part of the deal was the announcement that Google Talk and AOL Instant Messenger would probable eventually connect to each other. Finally, after 13 months of silence, Googler (and former AIM developer) Justin Uberti has sorta maybe confirmed that Google is still working on it, or at least that the official statement (”We are working actively on integrating AIM access in Google Talk.”) still applies.
On the AOL side (connecting AIM to Google Talk), he’s not sure if AOL’s new management will make it enough of a priority, but notes AOL has a project in the works to allow Jabber clients (Google Talk is one) to access the AIM network, logged in under AIM screen names

Comscore released their stats for November, showing Google slightly edging out Yahoo for second place, 475.5 million visitors to 475.2 million (out of a total internet population of 736 million). Microsoft continued to hold first place, with 501.7 million visitors. This accounting combines all websites owned or maintained by the various companies, except YouTube, which is still counted seperately

Gary Price reports that AOL has released their top searches of 2006. The results are categorized by “Overall Search,” “Video Search,” and “People Search.” Top overall search is “Weather,” the top video search is “iPod” and the top people search is “Paris Hilton.” You can find the results over here.

All the major stats services have weighed in on market share in the search industry, and Google is (predictably) still holding onto a huge lead. Problem is, no one can agree how huge that lead is. Take a look at the basic rundown chart, courtesy of Search Engine Watch:

Month


comScore


NetRatings


Hitwise

Google

45.4%

49.6%

60.9%

Yahoo

28.2%

23.9%

22.3%

Microsoft

11.7%

8.8%

10.6%

Ask

5.8%

2.8%

4.3%

AOL

5.4%

6.2%

0.5%

Others

3.5%

8.7%

1.2%

What’s responsible for the differences? Well, some of it is philosophy

comScore has released search engine market share data for October, and both Google and Yahoo gained market share - up 0.3% and 0.1% respectively.
Unfortunately for Microsoft and AOL, they were the ones who coughed-up some points, dropping 0.2% each. Meanwhile, Ask.com hit a wall, remaining steady with a 5.8% share.
So here’s how it looks:
Google 45.4%
Yahoo 28.2%
Microsoft 11.7%
Ask 5.8%
AOL 5.4%
Americans performed 6.8 billion searches in October, up 3% from September and 33% from a year ago.

Citigroup analyst Mark Mahaney says that, based on Comscore Data, Google will be the number one trafficked website by late next year. Comscore’s top 4 currently (September numbers) stand at:

Yahoo - 130 million unique visitors
Time Warner - 120 million
Microsoft - 118 million
Google - 110 million

The reason Google will soon top the list? 22% growth from the previous year