Cnet’s Elinor Mills has a great article on the demise of “pithy, witty and provocative headlines” — the bread-and-butter of print publishing. You can win awards with a headline like “BASTARDS!” over a shot of the Twin Towers in flames, but in a search-engine results-page, that headline is invisible. Instead, you want a clean, informative headline that alphabetizes well (no punctuation, numbers or articles at the start), along with a totally straight, totally informative lede graf.