We’ve received lots of questions asking for clarification about the relationships between ad type (text vs. image), bidding method (CPM vs. CPC) and targeting type (site vs. contextual). To clear up any confusion, we’ve separated several myths from the facts.Myth: All text-based ads are paid on cost-per-click (CPC) basis, and all image-based ads are paid on a cost-per-thousand impressions (CPM) basis.Fact: Both text and image ads can be paid on e

It seems the Danish search engine scene have gone beserck releasing new search services. Recently we reported the new search engine from Danish tv station TV2.

Now search engine Jubii has recently launched a search service called Jubii iQ where …

The second annual conference “Audience Control and Advertising in the Internet” has just come to a close in Moscow. More then 300 people from different regions of Russia came to the capital to discuss internet advertising perspectives, 2 times more …

According to Analysys International, an Internet based provider of business information, China’s search engine industry will experience a sharp slowdown in revenue growth over the next 18 months. Search engine users are dissatisfied with search results and advertisers aren’t …

The Pew Global Attitudes Project has released a report illustrating the rapid growth of internet use globally. Much of this growth can be put down to more women and over 50’s coming online across Western Europe.

The report also contains …

Ru-Centre, the Russian Registrar, has released this Monday on the number of domains in circulation. According to their figures 140 000 new URLs appeared last year in the Russian internet, which is 46.31% more than in 2004. In the beginning …

Google apparently has real plans to blanket the United States with free wireless internet access, along with (guess what) free advertising to boot. No I’m not saying they will give you free advertising, you’ll get to see their advertising for free! How do you like that? I’d probably be cool with it in exchange for free nationwide wireless coverage.

Here are some excerpts from Cnn:

The search-engine giant has developed three technologies for offering wireless Internet access, and advertising, free of charge.

More evidence has emerged that Google is getting ready to blanket the U.S. with free Wi-Fi

[Google] has filed for three patents related to offering wireless Internet access. Search Engine Roundtable points out that the patents all have to do with serving up advertising through a wireless Internet connection maintained by a third party, whose brand Google would include in the presentation of those ads.

Read more about it on cnn’s site.

For all of our German speaking readers who wish you could read Inside AdSense in your own language, we’re pleased to announce that we’ve launched a sister blog, Inside AdSense: Das offizielle deutsche AdSense-Blog. In addition to covering optimization tips, features and announcements, the new blog will post information especially for German publishers. Subscribe today so you don’t miss a post! Just send a blank message to inside-adsense-de@google

Everything that you see in Reader is available as an Atom feed. While that’s normally only of interest to Atom fetishists, it does mean that you can view your reading list in new and interesting ways. Reading lists as screensavers Mac OS X Tiger has a nifty screensaver that can display any feed with cool swooshing text. Here’s how to view your reading list in it: Using Safari 2.0, load your reading list feed
Add a bookmark for that feed
in th

With 60% of the emails in China considered spam, China’s Ministry of Information enacted their first anti-spam measures to take effect on March 30th. Unfortunately these measures are purely administrative and only apply to anyone operating an email service. China …

An panel of lawyers concluded on Thursday that Russian notaries are not ready to certify Web resources for use as evidence in court cases. This has implications for company protection against copyright, branding and other intellectual property cases involving the …

Media post has a good article about this. It’s interesting to note that this is so significant in the US, as it is generally the case in developing Internet markets that even more activity happens offline.

Even if you don’t have …

MarketingSherpa, the popular research site, has released the first of a free two part series on marketing to China.

Special Report Part I: Marketing to China — Overcoming the Top 5 Challenges

The biggest mistake companies make is “approaching …

The Danish tv station TV2 has quietly launched a new search engine called TV2 Fredo. The search engine presumably offers contactinfo, website links(!), maps and a link to a gift certificate partner.

TV2 describes the search engine as follows (my rough …

The Moscow Times is carrying a report on the recent surge in London IPO listings for Russian companies.

Seven Russian IPOs raised $5 billion on the London Stock Exchange in 2005, making Russia the biggest source of international primary offerings …

The Portal Visir.is, owned by Iceland largest media company, just added to their services “Yellow Pages” called ALLT. This is a addition to their other services in other more “traditional” media. There is currently no none Icelandic search. The company …

Offline gambling has exploded in Russia in the last three years, particularly in Moscow. It is an estimated $5 billion annual business and draws players to both high-class casinos and the one-rouble slots in small arcades. Russia, the world’s second-largest …

The first Search Engine Strategies Conference and Expo to be held in China wrapped up and recieved great feedback from the participants. There were approximately 600 attendees at this event and next year promises to bring out even more. …

Mom always taught us to share and now we know why, because it’s fun. As of tonight, Google Reader has the ability to share what you like to read with your friends. You can send a link to your starred items in Reader, or you can put a clip on your blog with recent items from your reading list (as shown below). Give this a little test drive if you like, preview ‘My starred items’ in Google Reader. If you like my list you can subscribe to it from

Thanks, Andy for inviting me to contribute to the Search Technology area. Well, since this is my first post, this one is a bit informal. I’ll try to use a reporting style in my next one.
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El Nuevo Día (http://www.endi.com) …

As my “Hello World” post at this blog, I’ll start with the disclaimer that I’m a firm believer that in most things, the Internet overall not being the least, the US leads the way. Now I don’t mean only in …

ADEx Nielsen estimates report online marketing expenditure on the rise in Italy up 51,3% over a 12 month span from January 2005
to the same month of this year. Marketing & Publicity investments in Italy reach € 601,4 Million with an …

Yandex, Russia’s most popular search engine portal, have announced record profits for last year. Net profit of the company in 2005 was $13,6m, and turnover (revenue) was $35,6m (on US GAAP, without including NDS). Those figures have doubled since 2004. …

On March 15, Yahoo! Japan opened the beta version of Keyword input assist.

When a search user types the first several character of the search word, it will display a list of related keywords. This function is available …

Pandia reports on a new censorship comparison tool developed by researchers at Indiana University. The tool compares the preeminance of words featured in the top ten results of Yahoo or Google by displaying words graphically giving weight to those …

In August, we discussed Chile’s move to internationalize the .cl domain, by allowing for non-english letters, such as “ñ”, “ü” and 7 other international characters. It was certainly an exciting step.

But for global internet users and companies as a …

The conference season in Russia has taken a great leap forward today with the announcement of a new summit targeted at RuNet e-commerce. The conference has been organised by the leading lights of Russian internet – including the search engines …

Sketchup is a 3D drawing/designing/viewing program developed by @ Last Software which has just been acquired by Google. Sketchup has written a rather long blog entry about the buyout, as has Google. Read some more about Sketchup or download their software and give it a try.

You’ve been fascinated with Google earth and Google maps, now check out… ta ta ta.. Google mars. You can take your own private trip to mars, explore the terrain, and get an up-close view. The interface is similar to Google maps, and allows you to see a color-coded topo map, a visible-imagery map (what you actually see), and an infrared map that helps you see what you couldn’t see with the naked eye. And all this was released on Percival Lowell’s birthday.

The Reader engineering team needs to do a little planned maintenance tonight so Reader will be unavailable during that time, but we should be back up around midnight PST. We apologize in advance for any inconvenience. Update: Reader came back online around 10:15 p.m. Thank you for your patience, we will try to give more advance notice in the future.

The Italian Communications Authority has recently deliberated and approved one of the first set of rules and regulations addressing the VoIP sector in rapid growth.

The newly approved legislation introduces the prefix 5 to identify so called “nomad” telecommunications which …

Japan Ministry of Internal Affairs and Communications has established Japan Blog Association on February 28, 2006.

Its purpose is to perform research, study, support, etc. about Blog, and to provide the information and environment for Blog users to enjoy blogging freely. …

With ADSL lines increasing to 8MB in the US and Europe it is easy to forget that many Russian users still access the internet using a dial up connection. However research carried out this month by the ROMIR group has …

ROMIR, the independent research group has released their periodical results for internet usage, which show that at the end of 2005, RuNet users share made up 17% of the whole adult population of Russia. While this was a disappointing dip …

Bulgarian internet advertising market made a huge step forward by increasing its revenues with 81% last year. Recent market studies show rise in online advertising spending from 3.1 million leva (approx. 1.9 million USD) to over 5.6 million leva …

According to Chinatechnews Yahoo’s ambitions in China are enormous - targeting a 200% in market share following the successful integration of Alibaba.

Tian Jian is reported as saying that Yahoo aims to become the “top search and lifestyle brand …

A relatively new web application, Writely, created by the California upstart “Upstartle” has been bought by Google. Writely allows you to create, edit, share and store your documents on the web and have them accessible whenever and wherever you want- and it does it all within your browser. Links Writely - Writely’s blog post - Google’s blog post.

Starting today you’ll find here updated content about Brazil’s interactive media market, with focus on SEM.

As an introduction, here’s the internet landscape in Brazil:

- 31 million users (as per Jan.2006; ranks #7 in the world)
- users spend 18 hours online …

There’s a new addition to Google Spain and this time it’s not yet another valuable service sprouting on the endless list of Google tools and gadgets. Google has signed on a new team player to take charge of its operations …