Different sites have different optimization needs - where some sites benefit from simple changes like switching to a wider ad format, others see more improvements after changing ad placement or color. Subtle changes can produce significant results. The key is to experiment, measure, and find what works best for your site. That’s where channels come in.Using your channels can help you see a more complete picture of how different types of ads are p

The scale of online business development in India is in no way a great achievement in a country with a 1 billion population - but combined they make India an attractive market for global marketers - with 44 million mobile …

French President, Jacques Chirac has reinforced the development of a eurocentric search engine, baptised ‘Quaero’ from the Latin, by committing France’s new innovation agency to developing a Franco-German search engine to compete with the ‘Americans’. This makes the development …

Google's share of China's Internet search engine market is being rapidly eroded by its Chinese rival Baidu.com Inc, according to new report released today. The report was based on figures from Xinhau, the quasi-government China Internet Network Information Centre (CNNIC) …

We recently caught up with Dan Hogan from ScienceDaily magazine to learn more about his experiences as a web publisher and how AdSense programs are an integral part of his online business. Dan found it easy to get started and after some experimentation and suggestions from the AdSense support team on ad placement, he quickly saw a 10 percent increase in his effective CPM. “Google provided great suggestions for ad format and placement, which helpe

The Bulgarian country Top Level Domain (TLD) ‘bg’ is registering slow growth in number of active domains in 2005. At the end of August 2005 the number of registered ‘bg’ TLDs is only 4092. The growth rate now is …

The Times Online reports that a British firm is creating a new search engine to compete with Google. Previewseek has launched a beta search engine which claims to offer the most advanced search technology in the world - albeit …

Rowland asks:I signed up for AdSense with my blog URL, but I’d like to paste AdSense on my forum site as well. Do I have to submit a new application?Inside AdSense says: You don’t have to submit a new application to add your code to a new site. As long as your pages comply with our policies, you can put your code on them - whether they share the same domain name as your original site or not. We’ll detect the new pages once the code is there, an

Mobile Content Delivery (MCD) is a hot topic in Russia. While recent research puts the internet audience at 16% (17.6m) of the population, 52% of Russians own a mobile phone. Better still, this group has embraced mobile content at …

Occasionally, we get emails from publishers who are worried about having their AdSense accounts disabled. And recently, we’ve seen that others have been talking about it too. While we do take our program policies seriously, no one should lose any sleep over their AdSense account — after all, there’s a person behind every one of them. And a big part of maintaining a positive experience is working with publishers to understand the policies. In eve

Google launched a Proprietary Messaging System called Google Talk late yesterday. Google Talk offers Instant Messaging and Audio and requires a Gmail account.

Source: Google

Digital Media Asia relays a report that cross border internet traffic actually slowed in 2005. The fastest areas of growth were Asia and Latin America.

As the world’s web activity continues apace - the only conclusion is that more …

India’s population is exceeding 1 billion out of which Internet Users are nearly 26 million. More than 50% of the users are between age group 20-40.. With the recent reduction in cost and easier availability of Broadband (min 256 kbps) …

Yesterday we talked about the site targeting feature that was released within the past few months. As we introduce new ways of targeting ads, we also need new ways of capturing user and advertiser value. That’s why our system now supports cost-per-impression (CPM) bidding. This lets advertisers try out their best ideas while we make sure that that the right economic incentives are in place.Regardless of bidding method and format, all ads compete

You don’t hear much news about the Portuguese internet arena. But of course they’re not just busy putting out fires. Here’s a brief news insight out of Portugal. During the first quarter this year, broadband connections reached 9.2% in comparison …

A new survey released this week by the ROMIR research group has attempted to profile the average Russian internet user. They have examined how often he/she is likely to go online and what types of web sites they are visiting. …

Google on their web site say there is almost nothing you can do to harm a website through the building of links from external sites. I unfortunately came across the reason they say almost recently.

To a major extent they …

Trade Doubler reports a drop in online advertising sales for loans in July

The launching of Hispanico Click marks the first all Latin/Hispanic advertsing network. They allow demographics to separate the various Hispanic subgroups which will improve advertisers CPA and prove profitable for all.

As their copy states “If you campaign goal is to …

We launched site targeting a couple of months ago. Why site targeting? Well, to put it succinctly, because machines can’t dream. We’re proud of our engineers and their work, but even they can’t make computers dream. They can’t make a machine feel the emotions that people feel, experience the desires that people have, or imagine all the concepts that might resonate with users (we think they do a pretty good job on this last one, though).We want to

Miva is conducting research on it’s customer base in Germany to guage the level of interest in the roll out of its ‘pay per call’ service which is due to launch in the UK during September.

With ‘pay per call’, the …

The Bulgarian internet population now reaches 1 800 000 people who account for 24% of the country’s population. The share of internet users has increased by some 50% since last year and the trend continues, fueled by ISPs who now …

Asia Media reports that internet authorities in Korea, China and Japan are to work together to improve internet security.

The three countries combined represent 30% of all internet users worldwide.

AsiaMedia :: KOREA: Korea, China, Japan agree to tackle Internet troubles

During the Recent Windows Developer Conference, Microsoft announced the release of Windows Internet Explorer 7 for Operating Systems Windows XP/2003 and the upcoming Vista, planned for release during 2006.

The release will be accompanied by a slight change in the …

According to Brand Republic the big online brands could well move into the traditional media by buying a firm called Trader Classified Media.

Trader Classified Media (not ‘trade’ as reported elsewhere) owns 575 print titles and 56 web sites in 20 …

The Italian Government has approved new and more stringent legislation to monitor activities of Public Internet Access Points.
The new law foresees implementations and procedures that provide authorities with visibility on users accessing the Internet from an Internet Café or similar …

Forecasts from the Interactive Advertising Bureau Nederland are that within a year, the total spend on internet advertising in the Netherlands will have overtaken radio.

Igor Beuker, Director of the IAB Netherlands, says that total online Dutch Dutch advertising spend will …

This Tuesday Chile was home to some very exciting news for web globalisation.
According to Christian Nicolai, Subsecretary of Consejo Nacional de Nombres y Números IP (The National Controlling Body for Names and IP Numbers) and the Director of NIC …

Google CEO named three companies as ad reps for them in China. According to Forbes, China Enterprise, China Source and Hotsales have become ad resellers for Google.

Now that seems like a nice gig, selling food to starving people may be …

You may have noticed a new feature in AdSense ads this past week - variations in the number of text ads we show in any ad unit. We caught up with Brian A., a product manager for AdSense, to pick his brain about this new feature.How have Google ads changed?”We’ve updated AdSense to now vary the number of text ads that appear in a given ad unit. When we have a set of highly relevant and useful ads, we give them more of a presence in the ad unit by

XiTimonitor has published a study showing that Firefox is truly taking off with European audiences.

Norway and Portugal have been the fastest growers in the last with 19% and 15% respectively. Five eastern European countries score for the …

Miva has announced a deal with Quality Channel which means its sponsored links will be shown on www.spiegel.de; www.sueddeutsche.de and www.manager-magazin.de giving the network a signifcant and strategic boost in Germany. Spiegel has a wide reputation as the …

Three weeks ago, Patricia Fernandez de Lis of El País, wrote a rather discouraging article on the state of E-commerce in Spain. Online sales “are stuck in Spain, where only 5% of the population buys on the internet.” The article …

Seems the battleground between the major search engines has shifted to China. Following Google’s interest in Baidu - that recently went public and whose stock is performing well - Yahoo has announced a billion dollar investment in Alibaba - a …

Business Day reports that online travel bookings for airline travel are rising sharply through 2005.

Abacus International of Singapore says that “these figures are encouraging but are by no means the peak.” Internet penetration levels are continuing to rise in …

The sale of Web.de to United Internet has hit a snag with two shareholders objecting to the deal.

The German federal monopolies office had already approved the sale - as had the extraordinary meeting of the company. The board announced …

Juxt Consult - an Indian research agency - has published a set of 5 reports on the Indian sub-continent - including one which shows that internet use in the sub-continent remains below 5% on average - but that’s still 22.7 …

The potential in China is big - no surprise then that Google, MSN, and Yahoo are falling over each other to get a foothold in mainland China and that the runaway success of the Baidu flotation has mouths gaping.

Baidu is …

Yellow Pages—so familiar, so practical and SO trendy. Have you noticed? Yellow Pages have been in the spotlight now that local search is picking up speed. So much in fact that all the buzz has resulted in a very complete …

Clearly the big news this week is PPC, all across the board (Ask Jeeves, Yahoo and MSN). The new products that will inevitably keep everyone busy adjusting and transforming their campaigns. But life goes on, and other news, although small …

Seems AOL is joining the popular push to attract more Latin traffic. They have announced a new TV and radio campaign whose goal is to draw more Latinos to AOL.

The Spanish speaking market seems to very popular right now.