Today’s tip comes from Tolu T., an AdWords specialist:Would you like to see a graph of the number of clicks you received over the past month? Or how about a report the number of conversions you received during that Mother’s Day promotion? The ‘custom report’ feature allows you to generate reports that track the parameters and date ranges you specify. You can even save these reports or have them emailed to you on a regular basis. Read more about i

Seekport - the German-born search engine, which recently moved out of beta in the UK as reported in this blog, has launched a Spanish site for the Spanish, Catalan, Basque and Galician languages - just for Spain.

The company’s strategy is …

Norwegian news site Digi.no reports that Google have opened an office in Oslo, Norway. So far the office only employs one, Mr. Jan Grønbech. Grønbech is the former boss of ad giant DoubleCLick (Adlink). However Google employs another 3 people, …

According to recent EUROSTAT research, the internet in Europe has reached an estimated 89% of enterprises and 50% of the population. Italian industry is in line with the European average, but Italians are not connected as much when compared to …

Rosso Alice, a TELECOM ITALIA Company, has announced it will be offering online film vision before films reach Italian cinemas and movie theatres, thanks to an agreement with Mikado, starting June 22nd.

TELECOM ITALIA has upgraded all ADSL connections to 1.2 …

It’s been two weeks since our first blog post, and during this time, we’ve been trying to answer some of the common advertiser questions that we hear. Hopefully, we’ve provided some tips that you’ve found useful. Now that we’re warmed up, we want to broaden the scope a bit and dive into more advanced topics and issues such as the AdWords API, how to get the most out of conversion tracking, and tools that will help you make changes across all your

A fascinating article in Silicon.com tells of France trying to change its ‘image problem’ in the world of technology. Thus is revealed some interesting information about French culture - and France’s place in the world:

France has a higher percentage …

Here’s a tip from Matthew H., an AdWords specialist:Sometimes it’s better not to send customers to your home page, but instead to a more specific page based on their search term. You can do this by specifying different destination URLs for individual keywords. When customers search for “blue suede shoes” and click on your ad, you can then send them directly to a page containing your entire inventory of blue suede shoes. This practice can lead to

Multilingual search is to increase its coverage of European and world news by adding additional contributors to its roster, says Editor Andy Atkins-Krüger.

“The news blog was launched almost 3 months ago and has come a long way in a short …

After closing their local sites 1.5 years ago, Yahoo has once again opened up to local users in Sweden, Denmark and Norway. The local sites have a very similar look and feel to the US site, but one major difference …

Looking for a posh hi-tech keyboard ?? Metadot Corporation from Austin Texas introduces the keyboard defined as “Only For the Best”. What makes it so different from the others ?? It bears no inscription on the keys - 100% blank …

A new report called ‘e-family-2005′ of the Association Federcomin, shows more and more Italian families are investing in broad band connections to the internet. An increase has been registered in digital cameras, DVDs, satellite connections, and broad band internet access. …

The Google blog has announced that the desktop search tool is now available in a wider range of languages comprising of French, Italian, German, Spanish, Dutch, Chinese (simplified), Chinese (traditional), Japanese and Korean.

Google Blog: Speaking of search

The Greek alphabet is to make its way into Greek domain names from July 4, the country’s telecommunications authorities EETT reported on Tuesday. The step is intended to increase the use of new technologies in Greece.

At the present time, Greek …

Belgian web connections are more expensive than those in the Netherlands, Portugal, Spain, France, the UK, Germany and Italy, says a study by Belga’s Test Achat.

Reported by Expatica

Now you can get all Inside AdWords posts in your email inbox as soon as they appear online.Subscribe below to our mailing list (powered by Google Groups) to receive posts via email.If at any time you’d like to unsubscribe or change your membership options, just click here.This is probably a good time for us to mention that we have an ATOM feed for this blog as well. If you’d like to learn more about ATOM, hear about what our friends at Blogger ha

The far east still heads the league table of most broadband connected countries with South Korea, Hong Kong, Taiwan and Japan all in the top 6. The far east will overtake North America and Europe in the next few years …

As I’ve worked with advertisers over the years, I’ve found that I especially enjoy helping new advertisers get up-to-speed with AdWords. Quite a few turn out to be not only new to AdWords, but new to online advertising in general, and they’re often unfamiliar with the lingo. Here are some resources I often recommend:* First, we have the essentials for those wondering “What basic terminology should I know?”* Of course, there’s the ever-popular AdW

Recently we’ve seen quite a few emails from advertisers wondering how and why their ads were disapproved - and even more importantly - how this can be avoided in the future. Good questions!The short story is that new and edited ads are reviewed after you submit them in order to ensure that they comply with the AdWords Editorial Guidelines.It probably goes without saying that it’s a good thing to have your ads approved the very first time you subm

Mr. Olu, the Will Smith of search engines, has created a new search engine for the world - Big Clique - in fact covering 17 languages from day one an amazingly ambitious undertaking!

Big Clique claims to offer ‘Just search…’ and …

BelSoc.org has launched a social search engine in the French language in Belgium focusing principally on professionals in the ’social-medical’ sector.

Moteur Social claims to only feature pages from Belgium, in the social fields and principally in French language. More of …

Excite Italia is now officially part of Ask Jeeves Inc. Tiscali, a major European Internet Company, had acquired 70% of Excite Italia in March 2001, and purchased the residual 30% in April 2002.

The value of the acquisition is estimated to …

Another regular feature of this blog is, of course, keeping you up to date with all the changes being made to AdWords. Here are a couple of features we launched this week:My Client Center dashboard enhancementsAccount Performance Suggestions email preferencesMy Client Center dashboard enhancementsWe’ve made some updates to the My Client Center dashboard so you can now easily sort accounts by start or end date, view daily budgets for online accoun

We’ve gotten a few emails asking for a clarification of our previous post, and we’re happy to oblige:Please rest assured that your account will continue to run as normal during the short downtime. Your ads will continue to appear, and statistics will be compiled as normal. It’s business as usual, except that you won’t be able to access your account for that short period of time.If you’re completely at a loss for things to do during that time, may

China is a large country. So even a small percentage of web users produces a big number - 98.8 million users according to an official in the Ministry of Information. Not surprising then that the leading US web-based businesses are …

The German search engine Seekport has moved its UK search engine out of Beta. Seekport launched in the UK in December and claims to offer more UK-oriented results - partly thanks to a team of editors who quality check the …

Straight from our tech team:On May 20, 2005, the AdWords system will be unavailable from approximately 9 p.m. to 9:45 p.m. PDT (US) due to system maintenance. We apologize for any inconvenience. Posted by Jon, Inside AdWords crew

ImiTiki - the search marketing conference brand which normally runs conferences in Paris, is to run a seminar for the first time in Lyon sponsored by Google. The seminar will be on the 16th of June with the morning focusing …

On this blog, we’ll be showcasing tips from the AdWords team. Our first one is from Emel, an AdWords Specialist:If your ad text includes a term from your keyword list, that term will appear in bold text when that word is in a user’s search. This can help improve the clickthrough rate of your ad, as its relevance is highlighted to the user. So the next time you’re writing a new ad, boldly experiment with using a keyword in the copy or title. Want

The Saudi-based Dar Al Riyadh Holding Group has launched a new beta version English-speaking search engine built by Tajseed Solutions.

New english-speaking Arabic search engine launched in beta

Deepy has a look of Microsoft (that search button…?) and the now standard Google …

Recently, we were putting the finishing touches on some really cool new features for AdWords, and our conversation turned to a common theme: We’re really proud of AdWords because we know it can help people worldwide advertise successfully, but we wish we had a better place to tell you about it. Lucky for us, the Blogger team works down the hall.So, with that… Welcome to Inside AdWords!Here’s what you’ll find when you visit adwords.blogspo

The official statistics body of the European Union - known as Eurostat - announced its 30 nation report on internet usage throughout Europe on Friday. Report author Morag Ottens, concludes “In most countries internet penetration has reached saturation point in …

Web.de signed up to an acquistion by United Internet on Friday for 200 million Euros and a 5.8% shareholding in United Internet. The deal can’t go ahead until it’s been approved by the German monopolies office - it also still …

For some months a group of search marketers around Europe have been drafting a constitution and plans for an association to represent search marketers.

Following the success of the SMA-UK, Mikkel deMib Svendsen and Andy Atkins-Krüger have been working with Sante …

An IAB Nederland study reported by Digimedia confirms earlier reports in this blog on Belgian statistics, that the market is somewhat lagging behind. According to the study, spend per person online during 2004 in France was 54 Euros, in the …

The Dutch Interactive Advertising Bureau reports that the online advertising market grew by 34% in the first quarter of 2005 to 21.5 million Euros.

Emerce, which brings us the report, explains that the bureau brings together 18 organisations including TradeDoubler, MSN, …

CEO of Ask Jeeves has revealed to Reuters plans to roll out the butler throughout western Europe.

Following the IAC acquisition, Ask certainly has more capital at its disposal so it is not surprising to read speculation of a buy-out of …

GroupWeb.com has opened a new Hungary newswire service at www.hungarynewswire.com. The Budapest-based GroupWeb.com runs GroupWeb Emailwire.com.

The Jerusalem Post brings us the news that Israelis are well connected to the internet with 73% of homes having a computer and 58% an internet connection.

The survey was carried out by the Tel Aviv University’s Netvision Institute for Internet …

Women are now in the majority of web users in Belgium who access the internet at least once per month - up to the age of 34 that is! Overtall men still represent 55% of regular users and women 45%. …

Russia’s leading home grown search engine, Yandex , has launched a new pay per click service for Russia along the lines of the existing Google service.

Thanks to Nick Wilsdon of e3internet which brought us this story - Yandex so far …

The Kuwait News Agency - reported in the China-based online newspaper People’s Daily Online - is to launch an arabic language search engine to archive arabic sites on the web.

The news was revealed by the Kuwaiti Director General of the …

Two organisations from Belgium - Insites and ISPA - which publish statistical information on the country’s web use, are to join forces to deliver better information for web marketers.

Insites publishes the report known as the Belgium Internet Mapping twice a …

Ask Jeeves is reported to be on the verge of buying Excite Italia from Tiscali for 10 million Euros. Ask was recently purchased by IAC and may well have deep enough pockets now to expand its linguistic offering. It only …

Dutch Cowboys tell us that Zoeken.nl has followed Google’s lead in changing their logos to suit special days. Google changes its logo to reflect national days - but this means that their logo changes throughout the world. Danny Sullivan of …

American car hire organisation, Thrifty.com, has translated its site into French, German and Spanish - a sign that more of the larger American travel organisations are recognising the need to speak the language of their customers.

Unfortunately, 75% of the page …

The Austrian Internet Monitor (AIM) has published its 2005 first quarter figures for use of the internet in Austria with further figures confirming the continuing growth in use of the web. This latest report particuarly reinforces the point that, as …

The very first .eu domain has gone live on the web today - but don’t get your cheque books out yet - this is the registration organisation itself - EURid at www.eurid.eu - which is responsible for managing the new …

A new search engine Ketady has been launched in France aiming to provide intelligent search results for users. The idea behind Ketady is that humans respond to humans - rather than machines giving approximated answers via algorithms.

A registration is required …

Representatives of Google started a tour of the press in March to put forward the ‘Google Print’ plan - the project to digitally capture the world’s libraries online, reports the French newspaper ‘Le Figaro’ in its online edition.

The Google print …